Juventus
Photo Shoot Bridging European Football and NYC Fashion
Showing how a Juventus jersey belongs on the streets of New York.
Overview
The Ask
Present Juventus through a fashion lens, showing how its jersey moves beyond sport and into everyday style.
The Idea
Produce a street style shoot in the Lower East Side with models and creators from Mundial’s network. The images brought European football into New York fashion and were shared by Juventus during New York Fashion Week.
Read the full project story
Mundial Partners produced a street style photo shoot in the Lower East Side of New York City. Partnering with the talented models and influencers in our collective, we delivered high energy photos that conveyed that stylish jerseys have a strong influence across both high fashion and street fashion alike. These photos were later posted by Juventus during the Autumn/Winter 2024 New York Fashion Week.
The content from this shoot ended up being one of the highest performing IG posts of the year that did not contain any reference to the players or sports performances.
THE PROJECT
In pictures.
Production
More of our work.
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