Manchester City x EA Sports x Puma

EAFC x Puma x Manchester City Kit Launch Shoot

Bringing Manchester City’s most connected kit to the streets of New York.

Overview

The Ask

Showcase Manchester City’s 2025/26 fourth kit with EA Sports FC, including its design and scannable NFC tag.

The Idea

Build a night shoot around neon lit New York backdrops, casting talent from Mundial’s network to reflect the kit’s technology led identity. Extend the launch through selective creator seeding.

ProductionExplore content production & social media

Two players in green Manchester City fourth kits gaming under blue lights

Read the full project story

To celebrate Manchester City FC’s new 2025-26 fourth kit launch in partnership with EA Sports FC, Mundial Partners developed and executed an electric content shoot that showcased the jersey’s cutting edge design and first ever scannable NFC tag. Shot at night across modern, neon lit NYC backdrops, the shoot echoed the kit’s tech forward identity, resulting in a carousel of artfully composed images featuring models from Mundial Partners’ talent network.

The jersey was then selectively seeded to a curated group of high end influencers and creators, generating an array of authentic social content. This strategic distribution sparked continued fandom among a premium audience and amplified the kit’s presence across New York City and beyond.

THE PROJECT