Production
25/26 Fourth Kit Shoot
To celebrate Manchester City FC’s new 2025-26 fourth kit launch in partnership with EA Sports FC, Mundial Partners developed and executed an electric content shoot that showcased the jersey’s cutting edge design and first ever scannable NFC tag. Shot at night across modern, neon lit NYC backdrops, the shoot echoed the kit’s tech forward identity, resulting in a carousel of artfully composed images featuring models from Mundial Partners’ talent network.
The jersey was then selectively seeded to a curated group of high end influencers and creators, generating an array of authentic social content. This strategic distribution sparked continued fandom among a premium audience and amplified the kit’s presence across New York City and beyond.
THE PROJECT
In pictures.
What was the creative direction for Manchester City's fourth kit shoot?
Mundial Partners used modern, neon lit New York City backdrops at night to reflect the 2025/26 fourth kit's technology led design. The images featured models from Mundial's talent network.
What kit detail did the campaign showcase?
The shoot highlighted the jersey's design and scannable NFC tag as part of Manchester City's fourth kit launch in partnership with EA Sports FC.
How did the campaign extend beyond the photoshoot?
The jersey was selectively seeded to a curated group of influencers and creators. Their social content extended the kit's presence across New York City and beyond.
Production
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