Production
Manchester City FC 25/26 Away Jersey Photoshoot
To spotlight Manchester City’s new all black away kit, Mundial Partners produced an editorial style shoot that illustrated the kit’s versatility from golden hour to nightfall.
Positioned against iconic NYC backdrops, the midnight black kit contrasted with the vibrant streets of Chinatown, the gritty Lower East Side, and the underground pulse of the subway.
The photos from the shoot led to some of the highest performing posts that didn't involve players on the Man City IG accounts.
THE PROJECT
In pictures.
What was the idea behind Manchester City's away kit photoshoot?
Mundial Partners produced an editorial style shoot to show the versatility of Manchester City's all black 2025/26 away kit, following the jersey from golden hour into nightfall.
Where in New York was the away kit photographed?
The shoot placed the kit against the streets of Chinatown, the Lower East Side and the New York City subway, using the city's different textures as a backdrop.
How were the away kit photographs used?
The photographs appeared on Manchester City's Instagram accounts. The original project account describes them as some of the highest performing posts that did not involve players.
Production
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