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Manchester City

Manchester City FC 25/26 Away Jersey Photoshoot

One kit. A different side of New York, from golden hour to nightfall.

The Ask

Show the versatility of Manchester City’s all black away kit through an editorial story beyond the pitch.

The Idea

Take the kit through Chinatown, the Lower East Side, and the subway, using the changing light and energy of New York as the backdrop for a street style shoot.

Models wearing black Manchester City away kits on a New York subway
Read the full project story

To spotlight Manchester City’s new all black away kit, Mundial Partners produced an editorial style shoot that illustrated the kit’s versatility from golden hour to nightfall.

Positioned against iconic NYC backdrops, the midnight black kit contrasted with the vibrant streets of Chinatown, the gritty Lower East Side, and the underground pulse of the subway.

The photos from the shoot led to some of the highest performing posts that didn't involve players on the Man City IG accounts.

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