Aerotrax Technologies
Times Square Out Of Home Campaign Shines Bright
Taking an aviation technology story from the whiteboard to Times Square.
Overview
The Ask
Give Aerotrax a memorable presence in its home city while the aviation industry gathered for the Air Carrier’s Purchasing Conference.
The Idea
Create a ten second Times Square placement combining the company’s “Let’s Fly” tagline with a product showcase, taking the idea from a brainstorm to a billboard in fewer than ten days.
Read the full project story
The Air Carrier's Purchasing Conference (ACPC) is one of the largest annual meetings of airline parts buyers and sellers. Aerotrax is an aviation software company that helps digitally track and trace the safety documents when these parts are bought and sold. With the ACPC in Aerotrax's home turf of New York, we created a memorable 10sec Out Of Home (OOH) media placement that integrated the company's new tagline "Let's Fly" along with a creative and engaging product showcase.
This out of home media placement went from idea written on a whiteboard during a brainstorming session to a Times Square Billboard in <10 days.
THE PROJECT
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