Media Planning
Times Square Out Of Home Campaign Shines Bright
The Air Carrier's Purchasing Conference (ACPC) is one of the largest annual meetings of airline parts buyers and sellers. Aerotrax is an aviation software company that helps digitally track and trace the safety documents when these parts are bought and sold. With the ACPC in Aerotrax's home turf of New York, we created a memorable 10sec Out Of Home (OOH) media placement that integrated the company's new tagline "Let's Fly" along with a creative and engaging product showcase.
This out of home media placement went from idea written on a whiteboard during a brainstorming session to a Times Square Billboard in <10 days.
THE PROJECT
In pictures.
What was the Aerotrax Times Square campaign?
Mundial Partners created a 10-second out of home media placement for aviation software company Aerotrax. The billboard combined the company's Let's Fly tagline with a creative product showcase.
Why was the Aerotrax placement timed around ACPC?
The Air Carrier's Purchasing Conference brought airline parts buyers and sellers to New York. Aerotrax's software helps track and trace safety documents for those parts, making the conference a relevant moment for the placement.
How quickly did the Times Square placement come together?
The project went from an idea on a whiteboard during a brainstorming session to a Times Square billboard in less than ten days.
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