Lega Serie A x Juventus
Kit Reveal Launch Activation
Bringing the Juventus kit reveal to life in New York.
Overview
The Ask
Create an in-person launch for Juventus’s new home kit that connects the club with New York’s creative community.
The Idea
Turn Serie A North America’s office into a cocktail-party launch, bringing together guests from fashion, sport, and business to discover the new kit. The evening also hosted the premiere of Mundial’s Juventus Kit Launch Film.
Read the full project story
Mundial Partners brought Juventus’s new home kit to life with a launch activation at Serie A North America’s office in New York City. The cocktail party brought together guests from fashion, sport, and business to celebrate the reveal.
As part of the evening, Mundial premiered its Juventus Kit Launch Film, a “day in the life” story following the kit around New York. The activation gave guests a shared first look at both the jersey and the story behind its launch.
Experiential
More of our work.
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