The Eve of The Final

The night before the World Cup Final, with the world watching New York, Mundial Partners brought its Fashion Meets Football platform to a Tribeca penthouse for The Eve of the Final.

The experience was presented in partnership with Profound, the marketing platform for the era of AI – shaping how brands appear across ChatGPT, Claude, Perplexity, and the new generation of AI Marketing. It was a fitting pairing: a night built around culture's most watched moment, backed by the company making sure the world's best brands are the answer when hundreds of millions of people ask AI what to wear, watch, and buy. Nearly 200 guests turned out for one last night to celebrate the global game before a champion was named.

The evening moved across a multi floor penthouse, opening with an early VIP window before the group welcomed a wider crowd. Guests made their way through an XR photo studio and football inspired design touches, with cocktails from liquor partner Santa Teresa and hydration from Coaqua. That flow led into a gifting moment with partners including Ramy Brook and 111Skin. The night ended at the top penthouse room with a DJ set from Zillion electrifying the dance floor.

The real draw of Fashion Meets Football is the room. The Eve of the Final brought together more than a hundred notable guests from across industries, with creators, founders, and executives from Manchester City, Inter Milan, Rent The Runway, Dior, Marc Jacobs, Coach, Rolling Stone, Complex, Highsnobiety, CAA, DoorDash, Databricks, Google, among many others all in the same space.

The Eve of the Final reinforced Fashion Meets Football as an owned Mundial platform that brands can step into and make their own, pairing a major cultural moment with the right room and a high volume of premium content designed to live across social, digital, and partnership channels.