Events
Manchester City Blue Table Series Vol. 2 Miami
Building on the success of Volume 1, Mundial Partners brought The Blue Table Series to Miami, continuing to reimagine what matchday looks like for Premier League fans in the US.
Vol. 2 took place at a waterfront Miami venue, where guests were welcomed into a fully branded Manchester City environment overlooking the bay. Elevated brunch, live music, and match viewing on a massive movie screen projector set the tone for a relaxed yet premium Sunday experience that brought fans, creators, and partners together.
Beyond the match itself, Volume 2 introduced Manchester City to new creators and influencers in a key US market, expanding reach and cultural relevance while providing a natural platform to engage B2B partners, talent, and industry stakeholders alongside supporters. The activation generated a high volume of premium photo and video assets captured in real time and post event, designed to live across social, digital, and partnership channels.
Vol. 2 reinforced the power of building each experience around a clear creative pillar. In Miami, that pillar was the waterfront “city beach club” vibe, including a custom beach tote activation station. With growing organic interest from fans and creators alike, The Blue Table Series continues to establish itself as one of the most distinctive watch party concepts in the country, while helping Manchester City grow its US community through culture forward experiences.
THE PROJECT
In pictures.
What was Manchester City's Blue Table Series in Miami?
Volume 2 of The Blue Table Series was a Manchester City matchday experience produced by Mundial Partners at a waterfront Miami venue. It brought fans, creators and partners together for elevated brunch, live music and match viewing overlooking the bay.
How was the Miami experience designed?
The creative direction centered on a waterfront city beach club atmosphere. A fully branded Manchester City environment, a large movie screen projector and a custom beach tote activation carried that idea through the experience.
What content came out of the activation?
The activation generated photo and video assets captured during and after the event, designed for social, digital and partnership channels. It also introduced Manchester City to new creators and influencers in Miami.
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