Manchester City “The Blue Table Series” Vol. 2 Miami

Manchester City wanted to grow its US fanbase, but the traditional matchday experience was largely confined to dimly lit pubs and was not attracting enough new people. Mundial Partners saw an opportunity to make matchday an experience people would want to join, whether they were lifelong supporters or discovering the club for the first time.

We created “The Blue Table Series,” a repeatable format built around distinctive venues and memorable experiences. Each edition brings football together with food, music, and the character of its setting, giving new audiences a reason to show up and existing fans a reason to return.

Vol. 2 took place at a waterfront Miami venue, where guests were welcomed into a fully branded Manchester City environment overlooking the bay. Elevated brunch, live music, and match viewing on a massive movie screen projector set the tone for a relaxed yet premium Sunday experience that brought fans, creators, and partners together.

Beyond the match itself, Volume 2 introduced Manchester City to new creators and influencers in a key US market, expanding reach and cultural relevance while providing a natural platform to engage B2B partners, talent, and industry stakeholders alongside supporters. The activation generated a high volume of premium photo and video assets captured in real time and post event, designed to live across social, digital, and partnership channels.

Volume 2 showed how the format could adapt to a new city while keeping its purpose consistent. The waterfront setting, hospitality, and custom beach tote activation gave Miami its own identity within a series designed to introduce more people to Manchester City.