Equinox
Café Equinox Winter Solstice National Campaign
Taking Café Equinox on the road, one neighborhood and one cup at a time.
Overview
The Ask
Build awareness of Equinox clubs nationwide during the Winter Solstice campaign and engage members and new audiences.
The Idea
Take Café Equinox to five cities with seven branded coffee cart activations, bringing hot and cold coffee, pup cups, and opportunities to sign up directly to the community.
Read the full project story
For Equinox’s Winter Solstice Campaign, Mundial Partners brought the brand to life through Café Equinox, a one of a kind branded pop up coffee activation designed to drive awareness for Equinox clubs nationwide.
Throughout December, the Mundial team coordinated seven coffee cart activations across five cities, activating in Miami, New York, Dallas, Philadelphia, and San Diego, and serving thousands of cups of Equinox branded hot and cold coffee along with branded pup cups to create an engaging and shareable moment for members and new audiences alike.
The experience generated significant buzz and amplified brand visibility, while also driving on site sign ups and measurable ROI, reinforcing Equinox’s position as a premium lifestyle leader during one of the most culturally resonant moments of the season.
THE PROJECT
In pictures.
Experiential
More of our work.
CONTACT MUNDIAL PARTNERS