Events
Café Equinox Winter Solstice National Campaign
For Equinox’s Winter Solstice Campaign, Mundial Partners brought the brand to life through Café Equinox, a one of a kind branded pop up coffee activation designed to drive awareness for Equinox clubs nationwide.
Throughout December, the Mundial team coordinated seven coffee cart activations across five cities, activating in Miami, New York, Dallas, Philadelphia, and San Diego, and serving thousands of cups of Equinox branded hot and cold coffee along with branded pup cups to create an engaging and shareable moment for members and new audiences alike.
The experience generated significant buzz and amplified brand visibility, while also driving on site sign ups and measurable ROI, reinforcing Equinox’s position as a premium lifestyle leader during one of the most culturally resonant moments of the season.
THE PROJECT
In pictures.
What was Café Equinox's Winter Solstice campaign?
Mundial Partners brought Equinox's Winter Solstice campaign to life through branded pop up coffee carts. The activations were designed to build awareness of Equinox clubs and connect with members and new audiences.
Which cities hosted the Café Equinox activations?
The Mundial team coordinated seven coffee cart activations throughout December across Miami, New York, Dallas, Philadelphia and San Diego.
What did visitors experience at the coffee carts?
Visitors received Equinox branded hot and cold coffee, alongside branded pup cups. The pop ups created a shareable brand experience and supported on site membership signups.
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