Manchester City
“Year of the Horse” Kit Launch Photoshoot
Mundial Partners produced a street style photoshoot for Manchester City’s “Year of the Horse” kit launch, bringing the collection into the streets of New York. Shot by Matthew Yoscary.
Overview
The Ask
Create campaign photography for the launch of Manchester City’s “Year of the Horse” kit.
The Idea
Take the kit beyond the pitch through a street style shoot in New York. Photography by Matthew Yoscary brought the collection’s expressive design into a real world setting, creating imagery for Manchester City’s social channels.
Read the full project story
Mundial Partners produced a street style photoshoot for Manchester City’s “Year of the Horse” kit launch, bringing the collection into the streets of New York. Shot by Matthew Yoscary.
The campaign paired the kit’s distinctive horse artwork with street style photography, showing the collection beyond the pitch. Manchester City shared the imagery across its US Instagram account and a global Year of the Horse campaign post.
Production
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