Juventus
Juventus Kit Launch Film
A day in New York, seen through the Juventus kit.
Overview
The Ask
Introduce Juventus’s new home kit through a story that connects the club with New York’s creative culture.
The Idea
Follow NYC DJ Zillions through a day in the city, with the Juventus jersey at the center of the story. Mundial created and produced the film, then premiered it during a cocktail party at Serie A North America’s office.
Read the full project story
Mundial Partners created and produced a “day in the life” film for Juventus’s new home kit. Following NYC DJ Zillions around the city, the story placed the jersey in the people, places, and everyday moments of New York.
The film debuted during a cocktail party at Serie A North America’s office, connecting the screen story with a live kit reveal. The result was a launch film built around the kit in motion and a shared first viewing for the guests in the room.
Production
More of our work.
CONTACT MUNDIAL PARTNERS