Manchester City x Asahi Super Dry

Club World Cup Kickoff at Maxwell Social

Bringing Manchester City and Asahi together through football, food, and New York culture.

Overview

The Ask

Celebrate Manchester City’s Club World Cup participation with a gathering that connects supporters, creators, and tastemakers.

The Idea

Bring guests into Maxwell Social for live cooking with Ana Sofía Fehn and Joleon Lescott, followed by a DJ set, Asahi Super Dry pours, and a Manchester City kit giveaway.

ExperientialExplore experiential marketing & events

Bartender serving a drink at the Manchester City and Asahi event

Read the full project story

To celebrate Manchester City’s participation in the FIFA Club World Cup, Mundial Partners collaborated with Maxwell Studios to host an unforgettable evening of football and flavor at the exclusive Maxwell Social in Manhattan. The cultural moment united New York's top creators, tastemakers, and football supporters to honor the intersection of two universal languages: sport and cuisine.

Guests’ appetites were ignited by an array of small bites and cocktails before experiencing a live cooking demonstration led by actress and Manchester City superfan Ana Sofía Fehn, alongside club legend Joleon Lescott. Together, the two prepared an Italian and Latin dish, blending football tradition with global flavor in an intimate, live moment.

The night then shifted from culinary storytelling to lively celebration, driven by a live DJ set, Asahi Super Dry pours, and an exclusive Manchester City kit giveaway. The activation connected fans through a mutual love for the beautiful game, solidifying the club’s cultural relevance at the heart of U.S. conversation.

THE PROJECT