Events
Club World Cup Kickoff at Maxwell Social
To celebrate Manchester City’s participation in the FIFA Club World Cup, Mundial Partners collaborated with Maxwell Studios to host an unforgettable evening of football and flavor at the exclusive Maxwell Social in Manhattan. The cultural moment united New York's top creators, tastemakers, and football supporters to honor the intersection of two universal languages: sport and cuisine.
Guests’ appetites were ignited by an array of small bites and cocktails before experiencing a live cooking demonstration led by actress and Manchester City superfan Ana Sofía Fehn, alongside club legend Joleon Lescott. Together, the two prepared an Italian and Latin dish, blending football tradition with global flavor in an intimate, live moment.
The night then shifted from culinary storytelling to lively celebration, driven by a live DJ set, Asahi Super Dry pours, and an exclusive Manchester City kit giveaway. The activation connected fans through a mutual love for the beautiful game, solidifying the club’s cultural relevance at the heart of U.S. conversation.
THE PROJECT
In pictures.
Where was Manchester City's Club World Cup kickoff celebration?
The celebration took place at Maxwell Social in Manhattan. Mundial Partners collaborated with Maxwell Studios to bring together creators, tastemakers and football supporters around Manchester City's FIFA Club World Cup participation.
Who led the live cooking demonstration at Maxwell Social?
Ana Sofía Fehn and Manchester City legend Joleon Lescott prepared an Italian and Latin dish together, connecting football tradition with food and cultural storytelling.
What else was part of the evening?
The experience included small bites, cocktails, a live DJ set, Asahi Super Dry pours and a Manchester City kit giveaway, creating opportunities for fans and creators to connect.
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