Talent
Dallas Open Collection Launch Featuring Taylor Fritz
At the Dallas Open, HUGO BOSS activated its partnership with tennis star Taylor Fritz through a content first influencer campaign. Mundial Partners hand selected a group of creators to immerse themselves in the tournament experience — building narrative arcs across their social channels that culminated in an exclusive BOSS event with Taylor himself. The result: an authentic storytelling moment that blended sport, style, and influence.
How did HUGO BOSS activate its Dallas Open partnership?
HUGO BOSS activated its partnership with Taylor Fritz through a content first influencer campaign. Creators documented the tournament experience and attended an exclusive BOSS event with the tennis star.
What was Mundial Partners' role at the Dallas Open?
Mundial Partners hand selected the creators who immersed themselves in the tournament and built stories across their social channels, connecting tennis, style and the BOSS brand.
How did creator content connect to the Taylor Fritz event?
The creators' tournament stories built toward the exclusive BOSS event with Taylor Fritz, linking the wider Dallas Open experience to the brand's partnership.
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