BOSS x Dallas Open
Dallas Open Collection Launch Featuring Taylor Fritz
Taking BOSS from the court to the creator conversation.
Overview
The Ask
Bring BOSS’s Dallas Open partnership and Taylor Fritz connection to life through creator storytelling.
The Idea
Curate a group of creators to experience the tournament and build stories across their channels, culminating in an exclusive BOSS event with Taylor Fritz.
Read the full project story
At the Dallas Open, HUGO BOSS activated its partnership with tennis star Taylor Fritz through a content first influencer campaign. Mundial Partners hand selected a group of creators to immerse themselves in the tournament experience — building narrative arcs across their social channels that culminated in an exclusive BOSS event with Taylor himself. The result: an authentic storytelling moment that blended sport, style, and influence.
Talent
More of our work.
CONTACT MUNDIAL PARTNERS