Manchester City x KidSuper “The Blue Table Series” Vol. 1 NYC

Manchester City wanted to grow its US fanbase, but the traditional matchday experience was largely confined to dimly lit pubs and was not attracting enough new people. Mundial Partners saw an opportunity to make matchday an experience people would want to join, whether they were lifelong supporters or discovering the club for the first time.

We created “The Blue Table Series,” a repeatable format built around distinctive venues and memorable experiences. Each edition brings football together with food, music, and the character of its setting, giving new audiences a reason to show up and existing fans a reason to return.

Designed to bring supporters together around major City fixtures in unexpected environments paired with elevated culinary moments, Vol. 1 launched in Brooklyn, New York, when fashion designer KidSuper opened the doors to his Fantasy Factory studio for a one of a kind matchday experience.

The event began with a breakfast and champagne welcome in the storefront space, setting the tone before guests were guided through a hidden speakeasy style Coca Cola vending machine entrance into KidSuper’s recording studio. Inside, fans were treated to an unforgettable sensory moment as Sergio Aguero’s iconic Premier League winning goal played through the studio speakers with a larger than life visual projection surrounding the room.

From there, guests were revealed onto a rooftop pitch and viewing lounge, where they mingled and watched Manchester City dominate Liverpool in what became one of the most premium and memorable Premier League viewing experiences ever produced in the US.

The launch established the format for a series that could travel to new cities without repeating the same event. Miami and Dallas each brought a different venue and experience to the same objective: giving new audiences a way into Manchester City’s community.