Events
Café Equinox Hudson Square Club Opening
To drive awareness of the upcoming launch of Equinox’s new Hudson Square club, Mundial Partners created Café Equinox, a morning pop up along the Hudson River that brought wellness to life beyond the gym.
In partnership with Brooklyn based Le Tish Coffee, we served hundreds of cups of cold brew and shared Equinox’s signature eucalyptus towels with people walking and running by on a perfect Saturday morning.
The activation not only fueled the neighborhood but also generated buzz and drove new memberships providing an instantaneous positive ROI -- setting the tone for Hudson Square as Equinox’s next destination for performance and community.
THE PROJECT
In pictures.
How did Café Equinox support the Hudson Square club opening?
Mundial Partners created a morning pop up along the Hudson River to build awareness of Equinox's upcoming Hudson Square club. The activation brought a taste of the brand's wellness experience into the neighborhood.
Who partnered on the Hudson Square coffee activation?
Mundial Partners worked with Brooklyn based Le Tish Coffee to serve cold brew to people walking and running along the Hudson River.
What did the Hudson Square pop up offer visitors?
Visitors received cold brew and Equinox's signature eucalyptus towels. The Saturday morning activation introduced the club to the local community and helped drive new memberships.
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