Equinox
Café Equinox Hudson Square Club Opening
A morning coffee stop that became a repeatable brand experience.
Overview
The Ask
Build local awareness of Equinox’s new Hudson Square club and connect with the community beyond the gym.
The Idea
Create Café Equinox, a morning coffee pop up along the Hudson River. Cold brew from Le Tish Coffee and Equinox’s signature eucalyptus towels brought a taste of the club to people walking and running by. The format went on to be delivered more than 15 times.
Read the full project story
To drive awareness of the upcoming launch of Equinox’s new Hudson Square club, Mundial Partners created Café Equinox, a morning pop up along the Hudson River that brought wellness to life beyond the gym.
In partnership with Brooklyn based Le Tish Coffee, we served hundreds of cups of cold brew and shared Equinox’s signature eucalyptus towels with people walking and running by on a perfect Saturday morning.
The awareness brief became a repeatable brand experience. After the first activation, Café Equinox was delivered more than 15 times, showing how a local concept could grow into an ongoing program.
THE PROJECT
In pictures.
Experiential
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