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Summer 2025 Collection Launch Event NYC
To celebrate the HUGO BOSS x David Beckham collaboration, BOSS hosted an exclusive in store event in New York featuring a live panel with Beckham. Leveraging our Fashion Meets Football network, Mundial Partners invited a select group of creators and style voices to attend, ensuring the activation resonated both in person and online. The event generated elevated visibility and positioned the collection at the center of cultural conversation.
THE PROJECT
In pictures.
What happened at the BOSS x David Beckham launch in New York?
BOSS hosted an exclusive in store event celebrating its collaboration with David Beckham. The experience featured a live panel with Beckham and brought the collection into a shared cultural setting.
How did Mundial Partners support the BOSS x Beckham event?
Mundial Partners invited a select group of creators and style voices through its Fashion Meets Football network, helping the activation connect with audiences in person and online.
Why was Fashion Meets Football part of the launch?
Its network connected the event with creators and style voices whose interests brought fashion and football together, supporting the cultural context of the BOSS x Beckham collaboration.
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