Media Planning
Our Cofounder Wins Gold for USA Media Category
The Fortnite A100 Series campaign, winner of the Cannes Young Lions Media Award, was developed for Gold House to engage Gen Z with their Gold Gala, an annual celebration of AAPI excellence. Drawing on the insight that despite the Asian community's dominance in gaming innovation, authentic Asian character representation remains scarce, the campaign proposed an A100 Icon Series within Fortnite. This initiative allowed community voting on past Gold House A100 honorees to determine new in game characters, bridging cultural pride with global gaming. The idea highlighted representation through creative storytelling, aligning with Gen Z’s values and interests.
THE PROJECT
In pictures.
What was the Fortnite A100 Series concept?
Developed for Gold House, the award winning concept proposed an A100 Icon Series within Fortnite to connect Gen Z with the Gold Gala's celebration of AAPI excellence.
How would the proposed A100 Icon Series work?
The idea centered on community voting for past Gold House A100 honorees to become new in game characters. The case study presents a campaign proposal, rather than documenting a launched Fortnite integration.
What insight informed the Cannes Young Lions idea?
The concept addressed a gap between the Asian community's influence on gaming innovation and authentic Asian character representation, using cultural pride and community participation to connect with Gen Z.
Media Planning
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