Cannes Young Lions
Our Cofounder Wins Gold for USA Media Category
An award winning idea to put AAPI representation at the center of gaming.
Overview
The Ask
Engage Gen Z with Gold House’s Gold Gala and its celebration of AAPI excellence.
The Idea
Propose a Fortnite A100 Icon Series where the community votes on Gold House honorees to become in game characters. The concept connected representation and cultural pride with a place Gen Z already spends time.
Read the full project story
The Fortnite A100 Series campaign, winner of the Cannes Young Lions Media Award, was developed for Gold House to engage Gen Z with their Gold Gala, an annual celebration of AAPI excellence. Drawing on the insight that despite the Asian community's dominance in gaming innovation, authentic Asian character representation remains scarce, the campaign proposed an A100 Icon Series within Fortnite. This initiative allowed community voting on past Gold House A100 honorees to determine new in game characters, bridging cultural pride with global gaming. The idea highlighted representation through creative storytelling, aligning with Gen Z’s values and interests.
THE PROJECT
In pictures.
CONTACT MUNDIAL PARTNERS